Festival Merah Putih X BliBli

Cultural Heritage Goes Digital Content

For the "Festival Merah Putih" mall activation, we partnered with Mahavisual to reinvent Indonesia's most iconic Independence Day games for Djarum Group brands (Blibli & Philips).

Instead of messy sacks or physical contact, we built a fully touchless experience using sensors:

1. Digital Balap Karung (Sack Race): Controlled by full-body jumps using Kinect.

2. Kuda Tomprok (Leapfrog): A voice-powered racing game controlled by shouting volume.

Located in a high-traffic mall atrium, the activation successfully attracted over 5,000 participants, ranging from curious shoppers to competitive office workers.

Precision in a Chaotic Environment

Although the gameplay looks simple, the technical execution required advanced tuning:

🔺 1. Balap Karung (Kinect Motion Game)

• Kinect needed to detect rapid side jumps accurately

• Participants wore casual/office clothing → movement detection must remain stable

• Mall lighting and reflections constantly changed

• Gameplay had to feel responsive and fun for all ages

🔺 2. Kuda Tomprok (Voice-Controlled Game)

• System needed to read voice amplitude in real-time

• Must ignore background noise from a busy mall

• Character speed had to sync smoothly with vocal intensity

• “MERDEKA!” must be recognized instantly to start the game

🔺 3. Event Flow & Audience Type

• Players were mostly young adults and office workers

• They expect fast, smooth, modern interactions

• Queue rotations must be fast despite high curiosity and replays

• Games must be self-explanatory — no long instructions

Our Approach

Balap Karung Digital (Kinect)

• Custom movement mapping engineered for fast left-right jumping

• Enlarged motion hitbox for players wearing skirts, pants, or office shoes

• Anti-lag tuning for zero motion delay

• Light, colorful UI inspired by 17-an competitions

Kuda Tomprok (Voice-Powered Racing)

• Built our own real-time voice amplitude engine

• Directional microphone setup to reduce ambient noise

• Smooth speed curve so character runs naturally with vocal intensity

• “MERDEKA!” shout trigger to begin the race — fun and iconic

Visual Identity

• Fully custom Indonesian-style character & environment

• Consistent with Philips x Blibli activation materials

• Bright, bold, and easily recognizable colors to attract attention.

Crowd-Pulling Reliability

The booth became one of the most crowded attractions during the Festival Merah Putih:

• 5,000+ total participants

• Majority were young adults, office workers, and mall visitors

• Extremely high curiosity → strong repeat play

• Voice detection remained stable even during peak crowd traffic

• Kinect tracking stayed accurate despite lighting shifts

• Average rotation time remained under 3 minutes, ensuring smooth queues

The combination of physical activity and voice gameplay made the booth engaging for a wide demographic

Why It Worked

• Instantly understandable gameplay

• Movement + voice = fun, unusual, and highly shareable

• Modern, premium booth design made it stand out

• Fast rotation was perfect for mall environments

• High replay value — players challenged friends & coworkers

• Strong national theme that resonated with all ages

Impact

• One of the most visited booths in the entire event

• Delivered continuous foot traffic from open to closing

• Created memorable, energetic, and “very Indonesian” interactions

• Proved Sewaingame’s capability to blend Kinect + Voice Technology for large public events

• Boosted Philips & Blibli brand visibility in a fun, modern format

Ready to Engage Your Audience?

Every movement, every smile — all part of an experience they’ll remember.
Let’s design the next one together.